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Our Story

Upside Competitions is a platform that brings a whole new dimension to social media today by helping users and content creators become financially independent and bringing them joy along the way.

For the first time ever, users have the chance to score amazing prizes and receive premium content in exchange for storing funds in a secure wallet; and in doing so passively supporting their favourite causes and creators earn a living wage.

After the Covid-19 pandemic started, many lost their jobs or saw their incomes cut with many industries being hit hard, leaving countries with rising unemployment. That forced many people to try and find other ways of making money online, only to find that is next to impossible to do so using existing social platforms.

This tough situation pushed our CEO and Founder, Roshan Ghadamian, to make the first step to try and find new ways to solve for these problems by joining a global hackathon where our team met and Upside Competitions was conceived.

“In terms of timing, there’s never been a more relevant time for Upside Competitions to exist”. Roshan G.

Upside Competitions is the beginning of a much healthier dynamic between social media platforms, creators and fan bases. We are building the future of finance, a very playful digital world based on supporting other people through a shared savings model.

The app gives people two different ways to join it, the first one as a fan. You enter and join competitions without paying any fees. Fans participate for amazing prizes and can boost their chances of winning and consume premium content for free by deposit some money into their Upside wallet which they can withdraw at anytime they please. By depositing into their wallet they are also supporting content creators, businesses or influencers by sharing in the rewards generated from the platform.

The other way to join is as a creator or host. We know that to have a living wage from creating content in the existing social platforms you must have a huge audience or 'go viral' for big brands notice you. With Upside however, creators can monetise their audiences from day one, 24/7 without ads or subscriptions, in this way they can make a living wage from the thing they enjoy the most - creating content!

For creators, our platform will be the best way to grow their audience and monetize it at the same time without going to a separate platform. They can build their own financial security directly with their fans and that’s the way it should be!

Upside Competitions is a no-loss competition; everyone wins. We want it to be seen as the tool that empowers people over their money to live their most authentic lives.

Changing the world since
one prize at a time
UpSide has
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Made with love by people from

Get To Know The Team

Roshan Ghadamian

founder, CEO

Father of 1, innovator, 2x startup founder and lifelong learner. Operating at the crossroads of business, product and computer science to create shared value for all.

Jeevan Pillay

co-founder, product lead

Student of everything, technologist, guitarist. Loves listening to blues and jazz. Operating at the sweet spot between art and technology to delight customers.

Martin Valentino

Full stack developer

Full-stack software engineer, a lifelong learner that always tries to build products that bring a beautiful, usable and quality product into the hands of customers

Nicolas Lozano Silva

product owner

A business analyst that handles operations and processes involved in businesses. Enjoys managing the direction and vision of the team.

Sam Rix

sales & marketing

A frustratingly energetic operator. Allegedly wise to the ways of PR, Digital Marketing and Social Media. Crippled by his love for the Swans and Everton

Siddharth Rajesh

Full stack developer

Jack of all trades, master of some, being anti-fragile. Voracious learner for bleeding edge technologies. Giving back to humanity, one line of code at a time.

Customer Advisory Board

Karen Davies

senior training coordinator

Mum of 2 Awesome kids, a competition fanatic, and a highly regarded professional within the field of digital health

Abhishek Maran

product & Growth Analyst + previous winner

Enthusiastic about all things Fintech, Abhishek loves researching and learning about new innovations that make people's lives better

Leslie Delaforce

Indigenous entrepreneurship director

A proud Gumbaynggirr man and experienced founder, board director and advisor to startups. An advocate for the use of innovation as a mechanism to drive change and improve outcomes